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The Pyramid of Giving

The "pyramid" reflects the stages through which a donor moves as commitment increases. In a sophisticated development operation, the goal is to qualify current donors at each stage and encourage upward movement wherever appropriate.

• Annual Giving: is the primary fund-raising method used to broaden support, upgrade giving levels, and provide operating support for on-going programs.
  

• Capital Giving: is an intensive, organized development effort to secure philanthropic gifts for specific capital needs or projects, executed within a specific time period, usually over one or more years.

• Planned Giving: is the integration of sound personal, financial, and estate planning concepts with the individual donor's plans for lifetime or testamentary giving.