I.  Business Definition

Brief History & Nature of XYZ Company

Role of XYZ Co. the Wholesale & Retail Market including current customer base and professional affiliations

Nature & Purpose of NEW VENTURE

Product, Service Definition & Description

Scope and Role in the context past work

Distribution channels within the Manufacturing & Retail Industry

Provides an overview of the venture that specifies the type of product & service offered and its role within the overall industry

II. Market Strategies & Definition

Definition of Target Market

Size & growth rate of market

Anticipated Market Share

Competitors Market Share

Marketing Positioning & Differences in                   Product

Product Benefits

Expected Image of Product

Definition of the Preliminary Sales &                   Promotional Plan

Targeted Customer Profile

Defines potential customers, analyzes size of market, projects the market share, and suggests strategies to achieve projections

III. Competitive Analysis

Define the Competition & Products

Competitive Advantage

Entry Barriers

Identifies the competition, the competitive advantage, and entry barriers to entry

IV. Product Development Plans

Key components for development

Describe technical base for manufacturing products

Size and scope of the development

Timetable for launching new effort

Projected final cost for launch

Describes the development of the product with timetable and total final cost

V. Operation & Management Plans

Define cost of business operations

List personnel requirements

Detail capital equipment necessary (i.e. rental space)

Describes personnel roles, their qualifications, plans to manage and recruit staff, and costs

VI. Financial Factors

Income Statement

Cash Flow Statement

Balance Sheet

List of financial statements, guiding assumptions, and justifications